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Product Innovation Strategy For Your Business

Developing a Product Innovation and Technology Strategy for Your Business

This article summarizes the book by the same title, and provides a blow-by-blow description of how to create an innovation strategy for a business. Cooper and Edgett provide a framework for developing a product innovation strategy, including defining innovation goals and objectives, selecting strategic arenas, developing a strategic map (Strat-Map), and allocating resources. Also: how to employ strategic buckets and strategic roadmapping.

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Innovation and Technology Strategy – Three Elements in Place

Cooper pulls together the available research and shows that three key elements are needed for a business to prosper at product innovation – a clearly articulated innovation strategy for the business; effective portfolio management (making the right R&D investment decisions); and a robust idea-to-launch system. Precedes the discovery of the Innovation Diamond, but a good intro read.

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