Creating Bold Innovation in Mature Markets
This article, which appeared in Europe’s leading management review magazine, provides the five vectors that companies must have in place if they are to be truly innovative in product development. Cooper illustrates each of the five vectors with examples to show how this is possible in your firm. A good read for any leader aspiring to drive his/her organization to becoming more innovative when it comes to product or service development. This topic is also one of Cooper’s popular seminars, “Bold Innovation”.
Como Innovar en Mercados Maduros
Same article as “Bold Innovation” above, in Spanish.
The Innovation Dilemma – How To Innovate When the Market Is Mature
An invited article in the prestigious Journal of Product Innovation Management, this comprehensive article is similar to the “Bold Innovation” article above, but goes into much more depth on what firms need to do to get really innovative in their new-product efforts.
True Innovation – Key To Success
This entertaining and light interview in Innovation Magazine summarizes Cooper’s thoughts on how to become bolder and more innovative in new-product development – a good introduction to the topic.
Bold Innovation – Conversations on the Cutting Edge
This robust interview, conducted by Doug Berger of the Innovators Magazine, probes Cooper’s views on the dilemma facing most corporations with regard to product innovation – that there isn’t very much in the way of innovation these days, in spite of all the talk. Then the interview shifts to what can be done by companies and their leaders.
Where Are All the Breakthrough New Products? Using Portfolio Management to Boost Innovation
This recent article in a special issue of Research-Technology Management outlines the best methods for making portfolio management decisions and R&D investment decisions in the case of riskier and bolder projects. The fact is that most project-selection methods tend to favor small, incremental development projects, hence an overabundance of “renovation projects” in most firms’ development portfolios. See how to stop this trend to trivial new products, and rethink your investment decisions and methods. A good basis for anyone trying to redress the imbalance of projects – too many small, low value initiates in your development pipeline.
What’s Next After Stage-Gate? A Quick Look
This newsletter gives a good preview of the full article (next item) -- what leading firms are doing to re-create their idea-to-launch system to handle bolder and bigger innovations, and to overcome some of the deficiencies of the traditional gating model.
What’s Next After Stage-Gate?
As the creator of the Stage-Gate® process, Cooper is often asked, “What’s next after stage-gate?” For years, no answers. Now, we’re seeing new approaches emerging from progressive companies that represent a new generation of idea-to-launch processes – systems designed to handle bolder and bigger innovations, and to overcome some of the deficiencies of the traditional gating model. For some firms, the changes are evolutionary, but some are revolutionary. The result is what Cooper calls the Triple A System: Adaptive and flexible; Agile; and Accelerated.
Next Stage for Stage-Gate?
This is a shorter version of the article above, namely “What’s Next After Stage-Gate” -- at look at what cutting edge firms are doing to take their idea-to-launch systems to the next level. The result is what Cooper calls the Triple A System: Adaptive and flexible; Agile; and Accelerated.